Listen to this article in summarized format Unlock AI Briefing and Premium Content Cafes, F&B firms bet on protein boom (Catch all the Business News , Breaking News and Latest News Updates on The Economic Times .) Subscribe to The Economic Times Prime and read the ET ePaper online. (Catch all the Business News , Breaking News and Latest News Updates on The Economic Times .) Subscribe to The Economic Times Prime and read the ET ePaper online. Consumer demand for protein in everyday staples is driving new product launches and supply deals. Food and beverage makers and cafe chains are actively forming collaborations to meet this growing need. Companies are investing in new products and manufacturing capacity to address the rising demand. The protein market is projected to reach ₹21,000 crore by 2031. Acquisitions and deals are also increasing as established players seek to expand their offerings.
