
The Delhi High Court has granted a permanent injunction restraining unauthorised use of actor Jackie Shroff s name, voice and other attributes which are exclusively identifiable with him for commercial exploitation across physical and digital media. Justice Jy... The Delhi High Court has granted a permanent injunction restraining unauthorised use of actor Jackie Shroff’s name, voice and other attributes which are exclusively identifiable with him for commercial exploitation across physical and digital media. Justice Jyoti Singh decreed the suit in favour of Jackie Shroff, who had sought protection against unauthorised use of his identity on emerging technologies and platforms, including AI-generated content and the metaverse. “Accordingly, the suit is decreed in favour of the Plaintiff and against Defendants…in terms of the settlement as also in terms of paragraph 114(i) to (iv) of the plaint. Terms of settlement shall form a part of the decree and, needless to state, bind the parties thereto,” the May 21 order noted. Justice Jyoti Singh granted a permanent injunction to unauthorised entities from using Jackie Shroff's name without his consent. ‘Jackie Shroff’s personality rights’ Actor Jackie Shroff had filed a suit seeking protection of his personality and public rights from any direct or indirect exploitation of his identity. He alleged that various entities were using his name, image, voice and other personality attributes associated with him without his consent. The suit specifically mentioned the use of his name and popular nicknames, including Jackie Shroff, Jackie, Jaggu Dada, and Bhidu. The relief sought also covered artificial intelligence, metaverse and other technologies. Celebrity Legal Roll Call 10 Icons Seeking Court Protection For Personality Rights 1 Amitabh Bachchan Delhi HC protected his global publicity rights against links using his identity, images, and voice across unauthorized tech platforms. 2 Aishwarya Rai Secured protection for her name, image, and trademark acronym "ARB" to halt commercial exploitation without consent. 3 Karan Johar Court shielded his likeness, voice, and unique moniker "KJo" against unauthorized technological tools and commercial merchandise. 4 Hrithik Roshan Sought legal intervention against illegal profits derived from AI-generated, morphed, and vulgar content demeaning his personal brand. 5 A. Nagarjuna Protected his name, unique mannerisms, gestures, and identifiable traits to preserve economic stakes and his right to live with dignity. 6 Abhishek Bachchan Obtained an injection directing immediate takedown of links trying to unlawfully exploit his persona for monetization. 7 Salman Khan Moved court to protect iconic attributes, signature dance moves, and signature titles like "Bhaijaan" and "Sallu Bhai". 8 Jaya Bachchan Protected elements including her likeness, signature, and voice from distorted, defamatory content made by third parties. 9 Suniel Shetty Bombay HC raised critical alarm over deepfakes and AI-generated content violating his fundamental privacy boundaries. 10 Ajay Devgn Delhi HC ordered immediate removal of inappropriate deepfakes using his name, likeness, and brand identity unlawfully. Express InfoGenIE Copy HTML HTML Code Copied to Clipboard Defendant’s stand before court Advocate Dipti Vora for defendant no 1 (The Peppy Store), during the hearing, informed the court that the allegedly infringing links had